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Practical digital strategy for media brands

Media businesses are facing unprecedented change - intense competition for advertising, more channels to communicate with consumers, vast organisation and skills challenges for their teams.

Penmaen Media helps media organisations navigate the complex digital environment, building practical digital strategies for media brands. We work with a network of experts who can help you implement your online strategy effectively and cost-efficiently. We have worked with Emap, Guardian News and Media, Archant Specialist, RHS Media, CDS Global, CIOnet, Eye Magazine, Fish and Fly, Arts Professional, Tribune, ABC,  FIPP, IFABC, Practical Publishing, IOM3, Primary Times, The Artist Publishing Company, WCN Publishing, OPI plus other niche consumer and b2b publishers.

We run a discussion group on Linked-in, the Specialist Media Network, for media owners to swap ideas and tips. We launched a major conference and exhibition in 2010 with workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services.  Find out more on the website for the Specialist Media Show.

The Penmaen Media newsletter provides ideas and tips on digital strategy for media businesses -  sign up for future newsletters in the box on every page.  Or follow Carolyn Morgan on @carolynrmorgan on twitter.

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What makes us different?

  • We understand traditional and digital media and how to combine the two to best effect
  • We have access to a wide range of case studies of successful niche media businesses through the Specialist Media Show
  • Our solutions are practical and we can help you implement them
  • We can work flexibly with your team and our network of experts to provide as much support as you need

    20 insights for publishers from 2013 PPA conference

    May 12th, 2013

    The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  These are my top 20 insights from the day.
    1.     Publishing and media have strong export potential
    Ed Vaizey acknowledged the contribution that publishing [...]

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