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Practical digital strategy for media brands

Media businesses are facing unprecedented change - intense competition for advertising, more channels to communicate with consumers, vast organisation and skills challenges for their teams.

Penmaen Media helps media organisations navigate the complex digital environment, building practical digital strategies for media brands.  We have worked with Emap, Guardian News and Media, Archant Specialist, Elsevier, RHS Media, CDS Global, CIOnet, Eye Magazine, Fish and Fly, Arts Professional, Tribune, ABC,  FIPP, IFABC, Practical Publishing, IOM3, Primary Times, The Artist Publishing Company, WCN Publishing, OPI plus other niche consumer and b2b publishers.

Carolyn Morgan launched a major conference and exhibition in 2010 with workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services.  Find out more on the website for the Specialist Media Show. In 2013 SIIA acquired the Specialist Media Show: read more about the Information Industry Network, the European Division of SIIA.  Latest event was the Digital Media Innovation Conference on 7-8 April 2014, which Carolyn programmed

The Penmaen Media newsletter provides ideas and tips on digital strategy for media businesses -  sign up for future newsletters in the box on every page.  Or follow Carolyn Morgan on @carolynrmorgan on twitter.

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What makes us different?

  • We understand traditional and digital media and how to combine the two to best effect
  • We have access to a wide range of case studies of successful niche media businesses through the Specialist Media Show
  • Our solutions are practical and we can help you implement them
  • We can work flexibly with your team and our network of experts to provide as much support as you need

    12 tips on making digital news pay in future

    June 26th, 2014

    Media owners face a dilemma with digital news content.  While a section of the population are still happy to pay for compiled news in print format, there is great resistance to paying for digital news on desktop or as a mobile app.  A small number of established news brands are experimenting with hard paywalls, but [...]

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