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Practical digital strategy for media brands

Media businesses are facing unprecedented change - intense competition for advertising, more channels to communicate with consumers, vast organisation and skills challenges for their teams.

Penmaen Media helps media organisations navigate the complex digital environment, building practical digital strategies for media brands.  We have worked with Emap, Guardian News and Media, Archant Specialist, Elsevier, RHS Media, IET, Press Association,  CDS Global, CIOnet, Eye Magazine, Fish and Fly, Arts Professional, Tribune, ABC,  FIPP, IFABC, Practical Publishing, IOM3, The Art Newspaper, Primary Times, The Artist Publishing Company, WCN Publishing, The Location Guide, OPI plus other niche consumer and b2b publishers.

Carolyn Morgan launched a major conference and exhibition in 2010 with workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services.  Find out more on the website for the Specialist Media Show. In 2013 SIIA acquired the Specialist Media Show: read more about the Information Industry Network, the European Division of SIIA. Their latest event was the Digital Media Innovation Conference on 7-8 April 2014, which Carolyn programmed.

Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.

The Penmaen Media newsletter provides ideas and tips on digital strategy for media businesses -  sign up for future newsletters in the box on every page.  Or follow Carolyn Morgan on @carolynrmorgan on twitter.

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What makes us different?

  • We understand traditional and digital media and how to combine the two to best effect
  • We have access to a wide range of case studies of successful niche media businesses through the Specialist Media Show
  • Our solutions are practical and we can help you implement them
  • We can work flexibly with your team and our network of experts to provide as much support as you need

    A new commercial model for digital magazines?

    December 5th, 2014

    Digital Magazines are gradually evolving from their origins as indie art project, agency showcase, PDF shovelware or vanity publishing to become a viable commercial publishing business.
    Accepted, the challenges are still substantial …

    the high cost of adapting print content to digital
    the overcrowded and badly indexed App Store
    the growth of smartphones and fragmentation of [...]

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