Practical digital strategy for media brands

Media businesses are facing unprecedented change - intense competition for advertising, more channels to communicate with consumers, vast organisation and skills challenges for their teams.

Penmaen Media helps media organisations navigate the complex digital environment, building practical digital strategies for media brands. We work with a network of experts who can help you implement your online strategy effectively and cost-efficiently. We have worked with Emap, Guardian News and Media, Archant Specialist, RHS Media, CDS Global, CIOnet, Eye Magazine, Fish and Fly, Arts Professional, Tribune and ABC.

We run a discussion group on linked-in, the Specialist Media Network, for media owners to swap ideas and tips. We launched a major conference and exhibition in 2010 with workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services.  Find out more on the website for the Specialist Media Show.

The Penmaen Media newsletter provides ideas and tips on digital strategy for media businesses - browse our archive of past Penmaen Media newsletters and sign up for future newsletters in the box on every page.

Digital marketing strategy for small and mid-sized businesses

We also work with SMEs to create digital marketing strategies.  We believe that the web turns all businesses into online publishers, and many need help developing their media skills in order to win and keep more customers.

We help businesses work out who they are targeting, understand their information needs, create the right type of content, and develop a communications strategy. We have run workshops on behalf of Business Link and offer a range of website reviews and bespoke workshops for SMEs.

Find out more

• learn more about  who we are and how we can help your business grow,
• discover the wide range of experts in our network
• read recommendations by senior media executives, or case histories of our projects
• read our blog on current issues with plenty of hints and tips
• contact us directly.

What makes us different?

• We understand traditional and digital media and how to combine the two to best effect
• Our solutions are practical and we can help you implement them
• We can work flexibly with your team and our network of experts