Archive for June, 2010
10 tips for online networking for SMEs
Sunday, June 27th, 2010Small businesses tend to win business through referrals, and are recommended by people who already know the principals. How can SMEs accelerate this natural process to win more business more quickly? Here are my top 10 tips for using online networking tools to speed up the traditional methods of making personal contacts and building a reputation. They are based on my own experience and other SME’s whom I admire or have worked with. There’s a presentation that goes into more detail on the Penmaen Media slideshare page. (more…)
Tags: network marketing, online networking, referrals, reputation building, SME marketing
Posted in SME digital marketing, marketing
Bright future for specialist media: build audiences; develop many revenue streams
Sunday, June 20th, 2010What is it that unites specialist media businesses, whether they serve consumer or professional audiences, in print, events or digital or some combination of the three? Listening to the speakers in the “future of specialist media” session at the Specialist Media Show conference, I’d say the common thread is building a specialist audience, with particular interests and information needs, then finding many ways to create revenue streams around that audience, from supplying content, facilitating connections online or at events, and creating opportunities for advertisers to reach that audience. Here are the highlights of the presentations from Phil Redwood of Fusion Communciations, Miles Galliford of Subhub and Riva Elliott of PMA media training: (more…)
Tags: content, digital editions, editorial team, Fusion Communications, Miles Galliford, paid-for content, Phil Redwood, PMA Media training, revenue sources, Riva Elliott, specialist media show, Subhub
Posted in b2b, business strategy, consumer, content, events
Secrets of successful commercial partnerships in specialist markets
Friday, June 18th, 2010Growing commercial revenues from online publishing has provided a conundrum for specialist media businesses - they don’t have the volume of inventory to be attractive to ad networks and the CPMs are derisory - and their small commercial teams often lack skills to sell across multiple platforms. But at the Specialist Media Show conference last month, delegates heard from specialist media owners Duncan Tickell of Magicalia and Paul Hood, latterly of Emap and now at Mirror group, and gurus such as Chris Parsons of Q5 Partners, on how to create simple, clever campaigns that grow clients’ business with tips that can be applied to niche markets. Here’s the top 5 insights: (more…)
Tags: advertising, bespoke solutions, commercial partnerships, Duncan Tickell, Magicalia, Paul Hood, Q5 Partners, specialist media show
Posted in advertising, b2b, business strategy, consumer
How publishers can make digital media pay: digital editions, mobile, ipad, video
Wednesday, June 16th, 2010In the last year, the opportunities for specialist publishers to place their content in new formats has exploded. Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers. Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print. But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high? At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)
Tags: Advanstar, Circle Publishing, content, digital editions, Factory Media, mobile apps, Specialist Media Network, specialist media show, Spectator
Posted in b2b, business strategy, consumer, content
Secrets of launching events from media brands
Sunday, June 6th, 2010Many media brands have discovered the value of live events to reach new audiences and deepen customer relationships. At the Specialist Media Show last week, events gurus shared stories of successful event launches and provided tips for specialist media owners. Here’s my top 5 insights from the presentations by Trevor Foley, Claire Jenkinson, Mark Elliott, Peter Harris and Andrew Mercer: (more…)
Tags: b2b conferences, Claire Jenkinson, consumer events, content, events, Homebuilding, Mark Elliott, media brand, specialist media show, Time Out, Trevor Foley
Posted in b2b, business strategy, consumer, events