Penmaen Media creates practical digital media and marketing strategies for a range of businesses, from traditional media organisations making the transition online, to professional services firms that want to use online content to attract new customers.  Here are a selection of case histories of organisations we have worked with.

Read recommendations from clients we have worked with.

For a more detailed individual discussion about your business and its specific digital media and marketing requirements just contact us.

Digital Marketing Strategy for Professional Training Business

Advanced Management Skills provides training for consultants that leads to professional qualifications.  They had seen a decline in course bookings, and asked Penmaen Media to refresh their digital marketing strategy.  We analysed feedback from course participants, reviewed the competition, and developed a clear proposition for the business.  We reviewed the structure of their website, developed a strategy for creating an email newsletter, and also set up a blog to provide useful resources to visitors to the site and those who had attended courses.  AM Skills have seen an upturn in course bookings, and are keen to involve Penmaen Media in the next stage of their marketing campaign.

Web Relaunch Strategy for a Specialist Magazine Publisher

This publisher wanted to move their existing site onto a new technical platform.  They asked Penmaen Media to provide advice on how best to relaunch the site and fully integrate it with their print activity.  We reviewed the functionality of the site, and ran a strategic workshop with the publishing, marketing, commercial and editorial team to agree the launch strategy, share best practice and create a launch action plan.  The site launch was successful, and exceeded traffic expectations.

Improving Digital Agency Working Relationships for SMEs

Penmaen Media was commissioned by Business Link to create and run a series of workshops for SMEs across the East Midlands sharing best practice in selecting, briefing and working effectively with web developers and digital agencies.

Project Management of Multiple Web Launches for a Large Media Business

Carolyn Morgan directed a large-scale project rolling out seven websites on a new technology platform for Emap’s specialist markets.  This involved creating propositions that were complementary to their magazine businesses, building business plans, and managing the process of content creation and technical implementation, followed by the organisational and cultural issues of integrating the new web businesses into the magazine teams.  All the sites beat their traffic projections, and contributed over £2m in revenue within the first year.

Paid content options for a large consumer publisher

We researched opportunities to develop specialist paid online content, for this large consumer publisher, and developed a plan to launch a readers club.

Commercial revenue options for a specialist consumer publisher

We evaluated options to grow the commercial revenues from their website, from sponsorship, directories and ad networks.  They now have a clearer plan to grow their advertising revenues.

New service development for a supplier to the media industry

This organisation already had a wide range of media clients, and wanted to broaden its range of services into consultancy.  We facilitated a workshop with the team to explore the requirements of their clients, the services that could be provided, and the barriers to implementation. We focussed this down into a small group of products which they are now implementing.

Growing members and engagement for a niche professional networking business

This business had launched recently and had ambitious plans for growth.  We reviewed their current recruitment and engagement activity, ran a workshop reviewing analogous businesses and developed a plan to accelerate recruitment, grow online activity and increase attendance at events.

Online marketing strategy for specialist supplier of training products

This small business provided high quality training DVDs to a niche market.  We helped them rethink their marketing strategy, and design the structure of their website, with a strong focus on search optimisation and using professional articles to drive traffic.

Online marketing plan for specialist travel company

This small business was keen to use the web to attract a broader audience for its overseas expeditions.  We analysed what made their trips different, and where their customers came from, and designed the structure and optimisation plan for their website.