Archive for the ‘b2b’ Category
The digital divide: business vs consumer publishers
Sunday, May 15th, 2011Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned recently for the Specialist Media Show. I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)
Tags: digital editions, digital publishing, mobile apps, paid online content, research, virtual events
Posted in b2b, business strategy, consumer, content, events, news
Paid content: new research on what publishers can charge
Monday, May 2nd, 2011With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
Ten guidelines for magazine mobile apps
Monday, April 25th, 2011Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news
Why live and online events are a priority for specialist publishers
Monday, April 11th, 2011Specialist publishers are increasingly realising that their business is more about gathering together a like-minded community than about creating niche content. So it comes as little surprise to see the emphasis placed on live and online events and networking in the research recently commissioned by the Specialist Media Show among 200 publishers, with a bias towards smaller, independent specialist markets. Below are my top five insights. (more…)
Tags: e-learning, live events, networking, new research, online networking, specialist media show, virtual events, webinars
Posted in b2b, business strategy, consumer, events, news
How a small publisher launched a global virtual event
Sunday, March 27th, 2011Live trade events are great - and essential for cementing new business relationships, but for small media owners, they can be high risk, and in today’s busy world, getting people physically in one space on one day can be challenging. I’ve written previously on how virtual events can complement live exhibitions and conferences, and the extent to which they can provide inspiration, discovery of new suppliers, networking and peer learning, in “Can a virtual trade show replace a live event?“ This article prompted a very lively debate on the Specialist Media Network on Linked-in, with contributions from Ben Greenish, James Ormiston, Graham Ruddick and Ben Heald. The conclusion seemed to be that a multi-channel approach was the answer, with virtual events sitting somewhere between a good b2b website and face to face meetings. So I was very interested to chat to Neil Fagg at Confex about his recent innovative launch, Virtual Event World, and what he has learnt in its first few weeks: invaluable to any other media owners planning to test the virtual event waters: (more…)
Tags: Ivent, Neil Fagg, Specialist Media Network, specialist media show, StandOut, virtual event world, virtual events, virtual seminars
Posted in b2b, business strategy, events
How to develop valuable b2b online content
Sunday, February 27th, 2011Most business to business publishers are wrestling with how to generate revenues from their online content. The realisation that news, even in a niche market, is unlikely to command a subscription from a reader has led many to develop analysis and data services which have greater value. Case studies from Emap, Incisive and Strategy Eye at the Paywalls conference organised by The Media Briefing on 24 February provided a useful structure for planning online b2b content. The hierarchy goes from free commodity content to that which is valued in the thousands… (more…)
Tags: curated content, Emap, Incisive, pay walls, VRL, workflow
Posted in b2b, business strategy, content
Five tips for editing a digital magazine
Monday, February 7th, 2011A digital magazine is a very different beast to its print equivalent, demanding a new editorial approach. I’ve just learnt this the hard way, having just created a digital magazine for the Specialist Media Show, using Pagesuite’s technology. There’s a sampler at the bottom of this post: click here to register for your free copy. It’s packed with practical tips and inspiration for niche publishers. But here are my thoughts on the process of creating a digital edition that isn’t a print replica: (more…)
Tags: digital edition, digital magazine, specialist media show
Posted in b2b, consumer, content, news