Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade.  The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media.  It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital.  The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover.  However, what they lacked in resources they are making up in ambition  and innovation.  Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch.  Here’s the highlights of their digital expansion: (more…)