Archive for the ‘content’ Category
Mobile publishing in specialist markets: a practical guide
Sunday, June 19th, 2011Mobile devices are growing explosively, so even niche publishers have to look at the opportunity for mobile publishing. Where, though, do you start? I’ve developed a practical approach, based on case studies presented at the Mobile Media Strategies conference on June 14.
Why can’t publishers ignore mobile? Because the numbers are growing so fast. According to Screeen Digest, in the UK there are already 12m users of iOS, including ipod touch, iphone and ipad; within 3 years this will reach 18m. Across Europe the Apple App store dominates with 82.5% of total revenues of 1.6bn euros. Android is growing its share of smartphones, although the tablet market is still 97% Apple. And everyone is using mobile more and more for business email, social media, research, shopping - and pure entertainment.
So here’s a practical approach for niche publishers to develop a mobile publishing strategy: (more…)
Tags: app data collection, app pricing, app production, app subscriptions, Bonnier Magplus, Economist app, Good Food app, ipad editions, mobile apps, mobile editions, mobile publishing, mobile web-sites, Specialist Media Network, Telegraph app
Posted in b2b, business strategy, consumer, content
Consumer media pioneers: evergreen content, UGC, gamification, experimentation
Friday, June 10th, 2011At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience. They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services. Here we delve into the detail to provide some key insights: (more…)
Tags: Ben Greenish, consumer media, Duncan Tickell, evergreen content, gamification, Kindle, Media Pioneers, Miles Galliford, Ryan O Meara, Specialist Media Conference, user content
Posted in b2b, business strategy, consumer, content, implementation, marketing, news
The digital divide: business vs consumer publishers
Sunday, May 15th, 2011Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned recently for the Specialist Media Show. I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)
Tags: digital editions, digital publishing, mobile apps, paid online content, research, virtual events
Posted in b2b, business strategy, consumer, content, events, news
Paid content: new research on what publishers can charge
Monday, May 2nd, 2011With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
Ten guidelines for magazine mobile apps
Monday, April 25th, 2011Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news