Archive for the ‘content’ Category
Monday, May 2nd, 2011
With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
1 Comment »
Monday, April 25th, 2011
Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news
3 Comments »
Saturday, April 23rd, 2011
Adoption of mobile editions of magazines is at a tipping point, finds a recent survey of 200 niche publishers commissioned by the Specialist Media Show. The sample was biased towards smaller companies, but still 19% stated they already have mobile app versions of their publications, showing that they are approaching a tipping point. Prof Barrie Gunter of the Dept of Media and Communications at University of Leicester weighs up the statistics and advises publishers to hedge their bets, combining print and digital editions. Here are the main insights: (more…)
Tags: digital publishing, mobile apps, niche paid content, paid content, research, specialist media show, University of Leicester
Posted in b2b, business strategy, consumer, content, news
1 Comment »
Saturday, April 2nd, 2011
Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade. The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media. It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital. The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover. However, what they lacked in resources they are making up in ambition and innovation. Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch. Here’s the highlights of their digital expansion: (more…)
Tags: digital editions, online paid content, research, specialist media show, specialist publishers, virtual events
Posted in b2b, business strategy, consumer, content, marketing, news
1 Comment »
Sunday, February 27th, 2011
Most business to business publishers are wrestling with how to generate revenues from their online content. The realisation that news, even in a niche market, is unlikely to command a subscription from a reader has led many to develop analysis and data services which have greater value. Case studies from Emap, Incisive and Strategy Eye at the Paywalls conference organised by The Media Briefing on 24 February provided a useful structure for planning online b2b content. The hierarchy goes from free commodity content to that which is valued in the thousands… (more…)
Tags: curated content, Emap, Incisive, pay walls, VRL, workflow
Posted in b2b, business strategy, content
No Comments »
Sunday, February 13th, 2011
Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing
No Comments »
Monday, February 7th, 2011
A digital magazine is a very different beast to its print equivalent, demanding a new editorial approach. I’ve just learnt this the hard way, having just created a digital magazine for the Specialist Media Show, using Pagesuite’s technology. There’s a sampler at the bottom of this post: click here to register for your free copy. It’s packed with practical tips and inspiration for niche publishers. But here are my thoughts on the process of creating a digital edition that isn’t a print replica: (more…)
Tags: digital edition, digital magazine, specialist media show
Posted in b2b, consumer, content, news
5 Comments »
Tuesday, January 25th, 2011
There’s been much coverage of the ideology of paywalls for online content, particularly for newspapers, but less has been written about the practicalities of making a paywall work and how a publisher can create a winning strategy. So congratulations to Pete Kirwan of the Media Briefing for the first thorough attempt at a paywall handbook. Here’s my abridged version of the practical issues for publishers. (more…)
Tags: first click free, freemium, Media Pioneers, metered access, micropayments, online subscriptions, paid content, paywalls, specialist media show
Posted in b2b, business strategy, consumer, content, implementation
4 Comments »
Sunday, January 16th, 2011
Over the last year, through my consultancy work, and running the Specialist Media Show, I’ve spoken to many specialist publishing businesses who are rapidly taking their publications into digital, events and other new businesses. There seems to be a new mood of optimism, of engagement with the new opportunities, and many who experimented in 2010 are now seeing their reach and revenues expand. So here are my top five tips for ambitious consumer specialist or business to business publishers, who have big plans for 2011. (more…)
Tags: advertisers, media brand, social media, specialist media, Specialist Media Network, subscriptions
Posted in advertising, b2b, business strategy, consumer, content, events, marketing
2 Comments »
Friday, December 31st, 2010
What were the hottest topics on this blog in 2010? I’ve listed the top ten most-read articles on digital publishing. Paid online content featured highly, and the practicalities of creating digital magazines and curating third party content also proved popular. Plus my rant on why specialist titles do better with independent publishers. Here’s the full set: (more…)
Tags: curated content, digital publishing, independent publishers, online content, paid content, Penmaen Media, specialist titles
Posted in b2b, business strategy, consumer, content, marketing
No Comments »
