While online networking, forums and groups are a great way to swap information and ideas, and make new business contacts, I firmly believe that when entering new markets, or when buying or selling complex products and services, there’s little better than a live event.  We are social animals, in spite of technology, and like to meet face to face with the people we want to buy from or sell to.  We also respond more quickly to visual and tangible ideas and products, than just words or even images and video on a screen.  So, here’s some reasons why I think media owners need to include live events in their portfolio.  I’ve summarised the value from the point of view of a visitor, exhibitor or organiser, based on my own experiences in all three roles. (more…)