Archive for the ‘implementation’ Category
How to migrate your website and maintain your sanity
Sunday, October 30th, 2011Moving house is generally regarded as one of the most stressful life experiences, up there with divorce and bereavement. For businesses, I’d hazard a guess that moving your website to a new developer or platform is as fraught a process as moving house. I’ve just moved one of my business websites (not this one) and thought I’d share the lessons I’ve learnt as they may be helpful to both small and larger organisations. Below are my top ten tips for migrating your business website while maintaining your sanity. (more…)
Tags: business website, changing developer, moving platform, small business websites
Posted in SME digital marketing, implementation
Consumer media pioneers: evergreen content, UGC, gamification, experimentation
Friday, June 10th, 2011At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience. They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services. Here we delve into the detail to provide some key insights: (more…)
Tags: Ben Greenish, consumer media, Duncan Tickell, evergreen content, gamification, Kindle, Media Pioneers, Miles Galliford, Ryan O Meara, Specialist Media Conference, user content
Posted in b2b, business strategy, consumer, content, implementation, marketing, news
Top tips for teamwork under pressure
Sunday, March 20th, 2011This weekend I crewed in a yacht race in the Solent, invited by some of the people featuring in the pics on this website, and it taught me some valuable lessons about teamwork under pressure that can be applied to many business situations. I knew half the crew quite well, having sailed on a range of boats with them, but the others were complete strangers before meeting up on the Friday night. By the end of the weekend we had achieved a creditable third place in the regatta on a 40-foot yacht none of us had sailed before. Yacht racing involves mastering complex maneouvres with heavy loads, highly variable winds and tides, plus the actions of competing boats, all under time pressure, and with the added stress of a hefty damage deposit in event of a collision. We made many mistakes, but there were a few factors that helped us, and these are the ones that I believe can be applied to any team working under pressure: (more…)
Tags: clear roles, decision making, dry runs, managing setbacks, observation, specialist media show, teamwork, yacht racing
Posted in events, implementation, people and culture
10 tips for effective digital magazines
Friday, September 3rd, 2010Digital magazines are beginning to move up the priority list of many publishers. Partly a backlash from free online web content, but largely driven by the growth of mobile devices, not least the ipad. There is a special quality to a carefully designed and packaged magazine, a curated, guided experience rather than the random meandering on a typical web-site. Traditional print publishers are exploring digital editions as options for international subscribers or simply readers who want instant access. Most suppliers are soon going to find a cost-effective solution to the flash vs html5 apple device issues. However, a simple facsimile of a print edition misses the point - they are hard to read on screen, and impossible on mobile devices. I’ve been working with a niche b2b publisher and researching some examples of best practice in digital magazines on a limited budget: here are my top 10 tips for an effective digital edition: (more…)
Tags: digital editions, digital magazines, ezines, Specialist Media Network
Posted in b2b, consumer, content, implementation
Top ten tips for project management
Friday, September 18th, 2009Business these days is simply a succession of projects: launches, relaunches, restructures and repositioning. Project management is therefore an essential skill, and can make or break a project. It enables managers to focus on priorities, track performance, overcome difficulties and adapt to change. It gives managers more control and provides proven tools and techniques to help them lead teams to meet objectives on time and within budget.
Whether you are new to Project Management or have been managing the delivery of projects for some time, here are our top ten tips and techniques: (more…)
Tags: Add new tag, project management, top tips
Posted in implementation
Creating event sponsorship packages
Friday, September 11th, 2009Many media owners are extending their brands into events, shows and conferences. They have a head start in terms of knowledge of their audience, and the topics and suppliers that will grab their interest. One new discipline, however, is building bespoke packages for sponsors. I’ve done this in the past for consumer events at Emap, and am now encountering it again for a new b2b event I am launching next Spring (more details soon!). For other media owners in a similar position, I thought it might be helpful to summarise the following tips in creating great event sponsorship packages: (more…)
Tags: events, media brand, sponsorship, top tips
Posted in advertising, b2b, consumer, implementation, marketing