Archive for the ‘implementation’ Category

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Issues for publishers considering e-commerce

Saturday, January 17th, 2009

With advertising revenues stagnating, many publishers are turning to e-commerce.  Beware the risk of price competition, and take care to work out what non-price USP you can develop.  Here’s some issues to consider before you step onto the dark side… (more…)

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Posted in advertising, business strategy, commerce, consumer, implementation

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Five questions to ask before you relaunch your magazine website

Saturday, January 10th, 2009

Not happy with your magazine website? Want a refresh for the new year? Before you rush to your developer and get distracted by the details of design take the time to ask yourself the following five questions - and answer them honestly. (more…)

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Posted in advertising, consumer, content, implementation, marketing, people and culture

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Tips for success on a web project

Thursday, January 8th, 2009

It’s always tempting to build a bespoke site - and equally tempting to over-spec it and become frustrated when timescales and budgets over-run. Here are some tips for success based on my experiences in project managing nine web launches for a major publisher…. (more…)

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Posted in b2b, business strategy, consumer, implementation

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