Archive for the ‘marketing’ Category
Sunday, July 10th, 2011
The traditional way to promote events is to own a media channel, or acquire a media partner, and use editorial, inserts, ads and email marketing to reach their readers. But if your target audience don’t neatly fit into an existing publication’s profile, how else can you market your event? Social media is now sufficently widespread to be a viable additional channel to promote events, and neatly taps into the motivation for attending a live event in the first place, namely networking with people who share the same interest or profession. I’ve experienced this first hand by using Linked-in and twitter to promote the Specialist Media Show. Here I share seven ways event organisers can use social media to market their events: (more…)
Tags: database building, event marketing, social media, specialist communities, Specialist Media Network, visitor promotion
Posted in b2b, consumer, events, marketing
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Sunday, June 26th, 2011
Email is still an essential marketing channel for publishers, both for developing relationships through newsletters and selling subscriptions and event tickets. But how are new factors like the growth of social media, priority scoring for webmail and mobile usage affecting this established channel? And how can publishers continue to improve relevance and deliverability and use automation to save time? I attended a series of round table discussions hosted by Adestra, providing some advanced tips: (more…)
Tags: Adestra, automation in emails, deliverability, email for mobile, Email marketing, relevance in emails, social media and email, Specialist Media Network
Posted in b2b, consumer, marketing
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Friday, June 10th, 2011
At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience. They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services. Here we delve into the detail to provide some key insights: (more…)
Tags: Ben Greenish, consumer media, Duncan Tickell, evergreen content, gamification, Kindle, Media Pioneers, Miles Galliford, Ryan O Meara, Specialist Media Conference, user content
Posted in b2b, business strategy, consumer, content, implementation, marketing, news
2 Comments »
Sunday, June 5th, 2011
The second Specialist Media Conference raised some radical thinking for niche consumer and business publishers, with people leading successful specialist media businesses sharing candid views about their experimentation with digital media and building communities. The MDs and publishers attending could listen to first hand accounts of innovation in digital media and events, question the speakers and pick up practical tips. What was notable was the openness of the speakers and their willingness to discuss what was working on their business. Delegates found it an inspiring day, and welcomed the chance to talk honestly with their peers in practical round tables and in the breaks. Here’s the highlights if you missed it: (more…)
Tags: Andy Cook, Ashley Friedlein, Barrie Gunter, Ben Greenish, Ben Heald, Duncan Tickell, Jeremy Phillips, Jeska Harrington Gould, Jim Bilton, Miles Galliford, Peter Houston, Ryan O Meara, Specialist Media Conference
Posted in b2b, business strategy, consumer, content, events, marketing
4 Comments »
Monday, May 2nd, 2011
With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
1 Comment »
Monday, April 25th, 2011
Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news
3 Comments »
Saturday, April 2nd, 2011
Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade. The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media. It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital. The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover. However, what they lacked in resources they are making up in ambition and innovation. Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch. Here’s the highlights of their digital expansion: (more…)
Tags: digital editions, online paid content, research, specialist media show, specialist publishers, virtual events
Posted in b2b, business strategy, consumer, content, marketing, news
1 Comment »
Tuesday, March 22nd, 2011
How can small businesses get value out of social media? On 21 March I attended the online marketing conference organised by @ebizclub in Nottingham and was impressed with the quality of speakers. I’ve summarised my top 20 takeaways from the day below; find more snippets on #omce2011 or follow these speakers on twitter. The overall theme was that businesses should behave on social media as they would in real social situations. (more…)
Tags: Andrew Grill, blogging, Graham Jones, Media Snackers, online marketing, quality content, small business, social media, top tips
Posted in SME digital marketing, marketing, news
3 Comments »
Sunday, February 13th, 2011
Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing
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