Archive for the ‘marketing’ Category
Ten guidelines for magazine mobile apps
Monday, April 25th, 2011Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news
Media Pioneer: how Factory Media grew app revenues 26%
Sunday, February 13th, 2011Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing
Media Pioneers: luxury publisher reinvents business model
Monday, December 6th, 2010For many niche publishers, organising distribution of printed magazines to reach a specialist audience is one of the biggest headaches, expecially if they have international ambitions. The latest Media Pioneer, Five Star Magazine, has developed a clever way to reach their well-heeled, well-travelled target audience, by establishing partnerships with luxury travel providers who place complimentary copies of their classy travel magazine in first class lounges, hotels, spas and luxury yachts and marinas worldwide. The editor of the magazine, Renata Parolari Fernandes, has taken a similarly revolutionary approach to the rest of her publishing business model. Here I have sketched out the main elements - which I believe could be applied to other specialist media businesses: (more…)
Tags: advertorials, digital edition, five star magazine, international distribution, Media Pioneers, specialist media show
Posted in business strategy, consumer, content, marketing
The wild digital frontier of subs marketing: pioneers required
Tuesday, November 30th, 2010In the last couple of years subscriptions have been a safe haven for publishers from the volatility of the newsstand, and the unpredictability of advertising. The world of traditional print subs hasn’t changed that much; the tried and tested principles of pricing, payment method, acquisition and renewal techniques still apply; the universal truths of DD and number of renewal efforts still hold and change comes only slowly. However there is a new digital frontier emerging which doesn’t respect the old rules. Many subs marketers are less comfortable with the more experimental, wild west of digital editions, single issue pricing, bundling with online content subs and mobile apps. Here’s some insights from the recent Wessenden report on subs marketing (sponsored by CDS Global and in partnership with InPublishing) that may guide pioneering digital subs marketers: (more…)
Tags: digital editions, mobile apps, online subs, paid-for content, subs bundling, subscriber packages, subscriptions
Posted in b2b, consumer, content, marketing
Creating content from communities
Monday, October 18th, 2010Increasingly media owners are realising that their business is not about the production and sale of content; it’s about building a community of interest, using targeted content to attract and retain the right kind of audience. That community is likely to include people who are experts in their field - leading professionals in a targeted sector, or prosumers in a specialist activity, sport or hobby. Smart publishers are encouraging this community to contribute to their content, widening the range of voices and viewpoints, and meeting the universal desire to see one’s name in print (or online). Here are five ideas for creating content from your own community, plus some examples of specialist media owners: (more…)
Tags: Advanstar, arts professional, Business Zone, communities, fish and fly, K9 Media, niche forums, photo answers, Specialist Media Network, the media briefing, user content
Posted in b2b, consumer, content, marketing