Archive for the ‘news’ Category

« Older Entries

Insights for independent publishers: social media, paywalls, print innovation

Sunday, December 18th, 2011

Independent publishers face the same challenges as larger media organisations: how to make money from their content on the web, smartphones and tablet, but on far smaller resources.   Recently I attended the PPA’s Independent publisher conference, and heard about recent developments in using social media, charging for content and innovation in print.  Here’s my take on the top themes: (more…)

Tags: , , , , , ,
Posted in b2b, business strategy, consumer, content, marketing, news

5 Comments »

7 reasons Linked-in works so well in b2b marketing

Sunday, September 11th, 2011

If your business is based on reaching and persuading senior decision-makers, then Linked-in should be a core part of your business development.    There’s a real value in developing an extensive contact base and maintaining a professional profile on Linked-in.  It provides an essential complement to the traditional techniques of live events, networking, email marketing and telemarketing.  I’ve found it invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners.  Here’s 7 reasons you should build it in to your b2b marketing: (more…)

Tags: , , ,
Posted in SME digital marketing, marketing, news

3 Comments »

SIPA 2011 insights: practical ideas for specialist publishers

Tuesday, July 19th, 2011

The specialist publishing industry is in the midst of revolutionary change, with past publishing experience counting for far less in the digital future, according to speakers at SIPA’s annual UK congress on 13 July.  But there were plenty of inspiring ideas and practical advice from leaders of specialist media businesses.  SIPA is a US-based organisation, but with a growing membership in the UK and Europe.   There was a strong b2b focus, but plenty is applicable to niche consumer markets.  Here’s my take on the main themes, with some valuable advice for publishers migrating to digital: (more…)

Tags: , , , , , , ,
Posted in news

No Comments »

Consumer media pioneers: evergreen content, UGC, gamification, experimentation

Friday, June 10th, 2011

At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience.    They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services.  Here we delve into the detail to provide some key insights: (more…)

Tags: , , , , , , , , , ,
Posted in b2b, business strategy, consumer, content, implementation, marketing, news

2 Comments »

The digital divide: business vs consumer publishers

Sunday, May 15th, 2011

Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned  recently for the Specialist Media Show.  I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)

Tags: , , , , ,
Posted in b2b, business strategy, consumer, content, events, news

5 Comments »

Ten guidelines for magazine mobile apps

Monday, April 25th, 2011

Recent research commissioned by the Specialist Media Show shows that  19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda.  An in-depth report on mobile publishing by Dominic  Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)

Tags: , , ,
Posted in b2b, business strategy, consumer, content, marketing, news

3 Comments »

Publishers poised to adopt mobile, but readers still want print

Saturday, April 23rd, 2011

Adoption of mobile editions of magazines is at a tipping point, finds a recent survey of 200 niche publishers commissioned by the Specialist Media Show.  The sample was biased towards smaller companies, but still 19% stated they already have mobile app versions of their publications, showing that they are approaching a tipping point.  Prof Barrie Gunter of the Dept of Media and Communications at University of Leicester weighs up the statistics and advises publishers to hedge their bets, combining print and digital editions.  Here are the main insights: (more…)

Tags: , , , , , ,
Posted in b2b, business strategy, consumer, content, news

1 Comment »

Why live and online events are a priority for specialist publishers

Monday, April 11th, 2011

Specialist publishers are increasingly realising that their business is more about gathering together a like-minded community than about creating niche content.  So it comes as little surprise to see the emphasis placed on live and online events and networking in the research recently commissioned by the Specialist Media Show among 200 publishers, with a bias towards smaller, independent specialist markets.  Below are my top five insights. (more…)

Tags: , , , , , , ,
Posted in b2b, business strategy, consumer, events, news

1 Comment »

Specialist publishers lead the way in digital media; still bullish on print

Saturday, April 2nd, 2011

Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade.  The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media.  It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital.  The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover.  However, what they lacked in resources they are making up in ambition  and innovation.  Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch.  Here’s the highlights of their digital expansion: (more…)

Tags: , , , , ,
Posted in b2b, business strategy, consumer, content, marketing, news

1 Comment »

20 tips on social media for small business

Tuesday, March 22nd, 2011

How can small businesses get value out of social media?  On 21 March I attended the online marketing conference organised by @ebizclub in Nottingham and was impressed with the quality of speakers. I’ve summarised my top 20 takeaways from the day below; find more snippets on #omce2011 or follow these speakers on twitter.  The overall theme was that businesses should behave on social media as they would in real social situations. (more…)

Tags: , , , , , , , ,
Posted in SME digital marketing, marketing, news

3 Comments »

« Older Entries
  • You are currently browsing the archives for the news category.

  • get the latest
    ideas & tips
    first with our

    newsletter

    E-mail:

    Subscribe
    Unsubscribe