Archive for the ‘news’ Category
Sunday, December 18th, 2011
Independent publishers face the same challenges as larger media organisations: how to make money from their content on the web, smartphones and tablet, but on far smaller resources. Recently I attended the PPA’s Independent publisher conference, and heard about recent developments in using social media, charging for content and innovation in print. Here’s my take on the top themes: (more…)
Tags: indpendent publishers. PPA, paywalls, QR codes, social media, specialist media, tablet magazines, watermarking
Posted in b2b, business strategy, consumer, content, marketing, news
5 Comments »
Sunday, September 11th, 2011
If your business is based on reaching and persuading senior decision-makers, then Linked-in should be a core part of your business development. There’s a real value in developing an extensive contact base and maintaining a professional profile on Linked-in. It provides an essential complement to the traditional techniques of live events, networking, email marketing and telemarketing. I’ve found it invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners. Here’s 7 reasons you should build it in to your b2b marketing: (more…)
Tags: b2b marketing, Linked in, networking, recommendations
Posted in SME digital marketing, marketing, news
3 Comments »
Tuesday, July 19th, 2011
The specialist publishing industry is in the midst of revolutionary change, with past publishing experience counting for far less in the digital future, according to speakers at SIPA’s annual UK congress on 13 July. But there were plenty of inspiring ideas and practical advice from leaders of specialist media businesses. SIPA is a US-based organisation, but with a growing membership in the UK and Europe. There was a strong b2b focus, but plenty is applicable to niche consumer markets. Here’s my take on the main themes, with some valuable advice for publishers migrating to digital: (more…)
Tags: content curation, David Gilbertson, paid online content, SIPA, site licenses, social media for publishers, Specialist Media Network, Susanna Kempe
Posted in news
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Friday, June 10th, 2011
At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience. They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services. Here we delve into the detail to provide some key insights: (more…)
Tags: Ben Greenish, consumer media, Duncan Tickell, evergreen content, gamification, Kindle, Media Pioneers, Miles Galliford, Ryan O Meara, Specialist Media Conference, user content
Posted in b2b, business strategy, consumer, content, implementation, marketing, news
2 Comments »
Sunday, May 15th, 2011
Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned recently for the Specialist Media Show. I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)
Tags: digital editions, digital publishing, mobile apps, paid online content, research, virtual events
Posted in b2b, business strategy, consumer, content, events, news
5 Comments »
Monday, April 25th, 2011
Recent research commissioned by the Specialist Media Show shows that 19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda. An in-depth report on mobile publishing by Dominic Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)
Tags: magazine apps, mobile magazine editions, mobile publishing, mobile subscriptions
Posted in b2b, business strategy, consumer, content, marketing, news
3 Comments »
Saturday, April 23rd, 2011
Adoption of mobile editions of magazines is at a tipping point, finds a recent survey of 200 niche publishers commissioned by the Specialist Media Show. The sample was biased towards smaller companies, but still 19% stated they already have mobile app versions of their publications, showing that they are approaching a tipping point. Prof Barrie Gunter of the Dept of Media and Communications at University of Leicester weighs up the statistics and advises publishers to hedge their bets, combining print and digital editions. Here are the main insights: (more…)
Tags: digital publishing, mobile apps, niche paid content, paid content, research, specialist media show, University of Leicester
Posted in b2b, business strategy, consumer, content, news
1 Comment »
Monday, April 11th, 2011
Specialist publishers are increasingly realising that their business is more about gathering together a like-minded community than about creating niche content. So it comes as little surprise to see the emphasis placed on live and online events and networking in the research recently commissioned by the Specialist Media Show among 200 publishers, with a bias towards smaller, independent specialist markets. Below are my top five insights. (more…)
Tags: e-learning, live events, networking, new research, online networking, specialist media show, virtual events, webinars
Posted in b2b, business strategy, consumer, events, news
1 Comment »
Saturday, April 2nd, 2011
Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade. The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media. It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital. The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover. However, what they lacked in resources they are making up in ambition and innovation. Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch. Here’s the highlights of their digital expansion: (more…)
Tags: digital editions, online paid content, research, specialist media show, specialist publishers, virtual events
Posted in b2b, business strategy, consumer, content, marketing, news
1 Comment »
Tuesday, March 22nd, 2011
How can small businesses get value out of social media? On 21 March I attended the online marketing conference organised by @ebizclub in Nottingham and was impressed with the quality of speakers. I’ve summarised my top 20 takeaways from the day below; find more snippets on #omce2011 or follow these speakers on twitter. The overall theme was that businesses should behave on social media as they would in real social situations. (more…)
Tags: Andrew Grill, blogging, Graham Jones, Media Snackers, online marketing, quality content, small business, social media, top tips
Posted in SME digital marketing, marketing, news
3 Comments »
