Web marketing workshops for SMES: How to generate new business with online content & social media marketing

Full day workshops on blogging and social media in Stamford

What makes your business different?

How do you reach new customers?

How do you stay in touch with your current customers?

Using content cleverly on your website and in social media can help you reach more people more quickly and convince them to contact you…rather than your competitors.

This workshop provides you with the tools to create an online content strategy for your business, and prioritise how best to use the free social media platforms available to reach new customers.

It’s  for business owners who want to make more of their website content and social media marketing.  Whether you are targeting consumers or business owners, content and social media are a powerful combination for getting your message to the right people.

You’ll learn how to:

• create content for your website that builds credibility and generates more enquiries
• use content to build valuable incoming links and improve your search rankings
• promote your content and drive traffic to your site using the social media tools that are best suited to your business
• use content to strengthen relationships with customers and prospects
• accelerate networking for your business using online tools

The workshop is interactive, informal and information-packed.  You’ll get the chance for feedback on your website content, and your current social media strategy in a surgery session.

Join past attendees and other local small businesses for free support and advice on the Small Business Online Marketing Network on Linked-in.

The trainer: Carolyn Morgan runs workshops for the Ebusiness programme on planning a successful website and search engine optimisation.  She also works individually with SMEs on optimising their digital strategy.  Her background in publishing, media, events and marketing provides a unique insight into creating content that attracts attention and delivers results.

Comments from attendees at Carolyn’s workshops:

“Carolyn’s Social Media workshop is packed with practical advice which she has used to great success. She encourages interaction, discussion and ideas sharing in the workshop which helps the learning process. Thoroughly recommended.”
David Alliston, AASM Ltd

“Carolyn is very knowledgeable in the world of Social Media and in her workshop, she explained the complexities in a very easy way to the lay-person. With a wide range of business owners in the workshop, Carolyn quickly identified the right type of social media to use for marketing purposed for each types of business. Very useful and highly recommended.”
Lindsey Reed, Director, Glows Coaching

“You have inspired me and spurred me on to develop my social networking ideas, now I have a plan!” Donna Grant, Owner, Beauty Angels

“I thought the workshop was absolutely spot on .  I learnt so much and I am sure this is going to help my business very much. I am  very excited about the possibilities !” Lisa Armitage

‘Coming from a techno dinosaur Carolyn’s course was informative and inspiring although I would need further coaching to put a plan into action. Carolyn is knowledgeable and instils a confidence that one would like to tap into again. Recommended.’
Carol Smith, Director, Birchcraft Ltd

“I really enjoyed the day yesterday, although I felt a bit information overloaded by the end of the day. However I know that when I have done some processing there will be lots of new ideas to implement. The course was very accessible for a social media virgin!” Liz Blatherwick, Director, Weight-wise Academy

“I attended Carolyn’s course on Social Media Marketing last week and would suggest anyone forward thinking in this field but would like to know more should contact Carolyn from Penmaen Media!” Josephine Witherington, Director, Valeting Products Ltd

” A lively, fun and informative event that generated some great ideas. Good value too.”
Andy Pelling, Publisher, Deepings and Village Advertiser

“The social marketing workshop was informative, interesting and helpful.    Carolyn is knowledgeable and ploughs through all the different mediums, flagging up useful nuggets of information but also gently guiding you in the right direction.  I now have a much better idea of what’s out and what is relevant for my business.  I have come away with ideas and an action plan.  The worksheets were a good idea because it not only made me think of the bigger picture but it made me think through different areas from start to finish – a useful exercise.” Susie Archer, Owner, Arch label Agency

” The course was very useful and gave me lots of ideas and thoughts about what I should be putting on my website, how I can best manage my site and the use of social media for a  small business.  It has allowed me to come away from the course with a lot of ideas for my website and how I can link that into social media.” Peter Pain, owner, @swimtobiketorun

“Well worth the investment. Hints and tips were excellent. Really useful to work in such a mixed group with different levels of experience and range of businesses. It was informal and unintimidating everyone seemed comfortable to be open about their skills/knowledge. I definitely have a greater understanding of SM capabilities and how it can benefit my business. It was extremely beneficial to review the various websites and hear the feedback from such a diverse group - Priceless!
The trainer engaged everyone and found a variety of examples that covered all the businesses there.  It was realistic, practical, stimulating and simple to begin putting into practice.  Thanks for a fantastically useful day.” Merle Dekanski, Owner, Canissage121

“Just wanted to say that I was really impressed with your workshop - we found it interesting and informative and your knowledge of the subject is extremely impressive!” Debbie Burke, Equity Mediation Ltd

“Carolyn’s social media networking workshop was great value for money and very inspiring and since then, I am now Linked-In, on Facebook and am writing articles on my blog every week. Thank you Carolyn.” Sharon MacAulay, SMAC Creations

“Carolyn is knowledgeable, passionate and able to combine clear instruction with practical demonstration in a way which is understandable and never patronising. She is also great to chat to and has knowledge which extends far beyond her specialist areas.” Laura Hampton, Zabisco

“I attended a workshop presented by Carolyn introducing the basic wonders of Search Engine Optimisation and found her to be extremely knowledgable with the ability to relate to each type of business represented by the attendees at the workshop. Carolyn explains the jargon in easy to understand terms and is clearly an expert in her field.” Colin Farmer, Wavelength Recruitment.

“I found the day so very informative and you put things across in a way that was easy to understand and related very much to what I would like to achieve. In these challenging and competitive days yours was a very worthwhile course to attend.”  Paul Atchinson, Heritage Transport Art

“Carolyn delivered an excellent seminar on Planning a Successful Website that I attended courtesy of ebusinessclub.biz. Her presentational style was excellent and subject knowledge was spot-on. Carolyn was able to provide excellent positive input into the course material and was both enthusiastic and showed a genuine interest in the topic.” Steve Clark, 44 financial

“I attended a networking event at the Creative Xchange in St Neots on 12/10/10 where Carolyn was the guest speaker on marketing a creative business online. She was able to personalise her presentation to  the individual companies present and managed to answer our questions with simple, relevant and forthright advice. As this is an area that is still relatively new to many people, it was very informative and useful!” Richard Coombs – Jabula Interior Projects.

Not sure this workshop is right for you?  Call Carolyn on 07887 625229 to discuss the content in more detail.

Group size minimum 6 and maximum 10 so you get individual attention.

We also run bespoke half-day or full-day workshops for individual companies, where we come to your offices and provide a tailored plan to your whole team.

To enquire about our workshops, call 07887 625229 or contact us by email

Find out more about bespoke SME marketing workshops

Read our articles on digital marketing for SMEs

Join the Small Business Online Marketing Network on Linked-in for free advice and support from other small business owners.