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Penmaen Media create practical digital media and marketing strategies for businesses who want to use the web to grow their revenues. This blog records ideas and tips from my work with media businesses moving to digital and other businesses using the web to find new customers and build customer relationships. You are welcome to comment constructively on articles. Note comments are moderated and links are no follow. If you have a query on the site use the contact us page. You can subscribe to this blog using the link on any post or the RSS logo in your browser bar. Sign up to receive our newsletter using the box lower right. Click the logo above to go to our home page and find out more about our consulting business. Carolyn Morgan.
How to migrate your website and maintain your sanity
October 30th, 2011Moving house is generally regarded as one of the most stressful life experiences, up there with divorce and bereavement. For businesses, I’d hazard a guess that moving your website to a new developer or platform is as fraught a process as moving house. I’ve just moved one of my business websites (not this one) and thought I’d share the lessons I’ve learnt as they may be helpful to both small and larger organisations. Below are my top ten tips for migrating your business website while maintaining your sanity. Read the rest of this entry »
Tags: business website, changing developer, moving platform, small business websites
Posted in
SME digital marketing, implementation |
No Comments »
20 questions to ask your magazine app supplier
October 12th, 2011Magazine publishers are keen to experiment with tablet editions, but are confused by the wide range of systems and contracts offered by the main suppliers. It’s an important decision, especially if you opt for a revenue share model and are tied in for several years. As well as the obvious questions on upfront costs and revenue splits, here’s a checklist of questions to ask your supplier, covering publishing options, pricing and promotion, data, commercial options and finances. Read the rest of this entry »
Tags: digital publishing, magazine apps, specialist publishers, tablet magazines
Posted in
b2b, consumer, content, marketing |
5 Comments »
How a niche publisher migrated a print title to ipad
October 2nd, 2011Niche magazine publishers are experimenting with tablet and iPad editions all over the place, but most are consumer specialist and are considering their tablet magazine as an additional revenue stream to their print subscriptions. I was quite impressed, therefore, to find an independent b2b publisher that not only had launched a free b2b app that was wholly ad-funded, but was seriously considering moving completely to that channel and dropping print. Oh, and he developed the app in-house. You can read more about Sam Spurdens and LOOP digital media in this article about the 2012 Media Pioneers. But in this article I wanted to analyse why this move works for him - and could be worth consideration by other niche publishers. Read the rest of this entry »
Tags: digital publishing, iPad edition, LOOP digital media, Media Pioneers, P1 magazine, Specialist Media Network
Posted in
b2b, business strategy, content |
7 Comments »
Ten reasons for niche publishers to experiment on iPad
September 25th, 2011Independent publishers in specialist markets could be forgiven for thinking that there is no way they can access tablet publishing, but there are increasing numbers of suppliers offering low-cost routes for niche publishers to test this channel. Larger companies may sneer at replica apps, but if you suspect there is an international audience for your content, they are a simple way to test the market. Here’s ten good reasons you should consider testing iPad publishing: Read the rest of this entry »
Tags: Apple newsstand, digital publishing, ipad, ipad subscriptions, magazine apps, specialist publishers
Posted in
b2b, business strategy, consumer, content, marketing |
2 Comments »
5 reasons specialist publishers should experiment with Kindle
September 19th, 2011Niche publishers are understandably focussed on iPad and tablet opportunities, but it’s worth taking time to explore the Amazon Kindle platform as it provides some interesting and potentially lucrative digital publishing options, all at a much lower development and production cost than apps. Here’s five reasons you should experiment with Kindle. Read the rest of this entry »
Tags: Amazon, digital subscriptions, Kindle, Kindle for periodicals, Kindle singles, Singletrack, specialist publishers, Spectator
Posted in
business strategy, content, marketing |
5 Comments »
7 reasons Linked-in works so well in b2b marketing
September 11th, 2011If your business is based on reaching and persuading senior decision-makers, then Linked-in should be a core part of your business development. There’s a real value in developing an extensive contact base and maintaining a professional profile on Linked-in. It provides an essential complement to the traditional techniques of live events, networking, email marketing and telemarketing. I’ve found it invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners. Here’s 7 reasons you should build it in to your b2b marketing: Read the rest of this entry »
Tags: b2b marketing, Linked in, networking, recommendations
Posted in
SME digital marketing, marketing, news |
3 Comments »
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