publications
Carolyn Morgan writes regularly for InPublishing and other publications, and speaks at conferences on digital strategy for media brands. Here are some links to her recently published articles and presentations.
Blogging strategies for publishers - practical tips on creating a blog and driving value.
Media Futures - review of technology trends for media businesses following the Media Futures conference
Digital archiving for publishers - case studies and practical tips for publishers planning to digitise their archive
Paid content options for publishers - examples of paid content business models for both consumer and b2b publishers
Social media for publishers - coming soon
All the above articles are also available as downloadable podcasts from Inpublishing:
Slides of presentation at Media Pro, November 2009 on What content will be valued in future?
Slides of presentation at Publishing Expo, February 2010 on Paid or free, content is redefined
Reviews of small business websites published in Local Living magazines.
