publications

Carolyn Morgan writes regularly for InPublishing and other publications, and speaks at conferences on digital strategy for media brands.  Here are some links to her recently published articles and presentations.

Blogging strategies for publishers - practical tips on creating a blog and driving value.

Media Futures - review of technology trends for media businesses following the Media Futures conference

Digital archiving for publishers - case studies and practical tips for publishers planning to digitise their archive

Paid content options for publishers - examples of paid content business models for both consumer and b2b publishers

Social media for publishers - coming soon

All the above articles are also available as downloadable podcasts from Inpublishing:

Blogging strategies podcast

Media Futures podcast

Digital Archiving podcast

Paid content podcast

Slides of presentation at Media Pro, November 2009 on What content will be valued in future?

Slides of presentation at Publishing Expo, February 2010 on Paid or free, content is redefined

Reviews of small business websites published in Local Living magazines.

Clothing retailer

Clothing Retailer and online flowers

Hotel

    10 tips for effective digital magazines

    September 3rd, 2010

    Digital magazines are beginning to move up the priority list of many publishers.  Partly a backlash from free online web content, but largely driven by the growth of mobile devices, not least the ipad.  There is a special quality to a carefully designed and packaged magazine, a curated, guided experience rather than the random meandering [...]

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