recommendations
Carolyn Morgan has advised media organisations on how to grow their business for 20 years - here are some recommendations from senior people she has worked with:
I worked closely with Carolyn Morgan for 8 years up to 2008. She was part of the executive team which turned around a mid-size magazine publishing business and doubled its size in the five years to 2005. She excelled at providing strategic focus which influenced everyday action. She successfully sold and acquired magazines and events over this period and became a convert to the potential for digital delivery of content, an insight that was to shape her later career. Carolyn is insightful, practical, hugely industrious and was a thought-leader during our time working together.
Ian Templeton Group Managing Director Emap Consumer Media
“Carolyn has produced some very good work for us this year. She is well organised, quickly gets to grips with her brief and delivers work on time to a high standard and to deadline. She works well with in-house teams providing an objective external perspective as well as practical hands-on analysis.” August 26, 2009
Stella Beaumont, Strategy Director, Guardian News and Media
“I have worked with Carolyn on a couple of projects and have found her to be professional, knowledgeable and very results-oriented. Her knowledge of the publishing industry and in particular digital media are excellent. I look forward to working with Carolyn again in the near future.” October 29, 2009
Mark Judd Commercial Director CDS Global
“Carolyn has been highly professional and consistently demonstrated her expertise in the project area throughout the time we have worked together. I look forward to working with her on future projects.” March 13, 2009
David Alliston MD, AASM Ltd
“Carolyn ran a strategy workshop with our publishing team in advance of relaunching our site, and provided excellent guidance on how we prioritised the content, how we commercialised it, and how we should implement the relaunch. I’d be keen to work with her again” March 10, 2009
Andy Rice Publisher of Photography magazines, Archant Specialist
“Carolyn is a high calibre strategic thinker with the proven capability to manage large business programmes from inception through to delivery. She is equally highly adept at dealing with a wide diversity of business challenges from a P and L and business delivery perspective. I would have no hesitation in recommending her for a senior role in a blue chip business”.
Ralph Percival, Digital Director Specialist, Bauer Consumer Media
“Carolyn’s greatest strength is her ability to distill information into a clear strategy and then bring people together to make things happen. Her analytical thinking is top notch. And she can build and lead project teams with a high degree of both efficiency and effectiveness, keeping top of mind the activites that will drive growth. I worked with Carolyn on a number of projects at Bauer and her passion, energy and focus were always outstanding”.
Nick Bradley, Marketing and Strategy Director, Bauer
“I worked with Carolyn at Emap Automotive and previously at Emap Apex. Carolyn is one of those strategic thinkers who can evaluate the big picture, quickly break it down to the important insights and then make those easy for teams to undersand and take action on. She always has something valuable to add to a debate at a strategic or tactical level even if that’s not always something that everone agrees with. She is incredibly hard working, focussed on results and always keen to listen to and help solve a tricky problem.” October 7, 2008
Paul Sloggett, Marketing Director, Emap Automotive
“Carolyn has an incisive brain and an energetic personality and was one of the key members of the team that built Emap Consumer Magazines into a major force in the publishing industry”
David Arculus, Chairman of O2 and former Group Managing Director of Emap plc.
“Carolyn Morgan understands the dynamics of specialist communities and publishing markets. She has an ability to spot new business opportunities and the persistence to bring them to fruition”
Robin Miller, former Chief Executive of Emap plc
Carolyn has also worked with small businesses on their digital marketing strategy:
“Carolyn worked with me to re-focus our marketing strategy on our key customer targets. She helped us redesign our website to make it easier for customers to find our website, find out about us and buy our award-winning Mentor Training DVD. She is efficient and reliable and delivers what she promises. I would recommend her to others wanting a marketing strategy that yields tangible results.” October 27, 2009
Richard Naish MD Qi Concepts Ltd
“I am CEO of Advanced Management Skills (www.amskills.com) and engaged Carolyn to help us refresh our marketing strategy. This involved strengthening our proposition, finding new ways to attract clients/participants and staying in touch with alumni. She provided much needed analytical rigour to this process and helped us identify a couple of major development opportunities. Carolyn’s approach is highly practical, yet strategic, and challenged our thinking (in a constructive way) about our marketing strategy and tactics. In addition to insights about our core proposition, she provided practical tips on improving our website, and plenty of creative ideas about how to get our message across in different media. She has a flexible and collaborative style which turned out to be extremely productive. I look forward to working with her again on the next stage of our marketing plan.”March 3, 2009
Mark Law CEO Advanced Management Skills
