Posts Tagged ‘Advanstar’

B2B media pioneers: data, analysis, workflow, marketing solutions

Sunday, July 3rd, 2011

Business to business publishers have arguably had even more of a baptism of fire from digital than their consumer colleagues.  Just this week New Media Age ceased its weekly print edition and Emap has been talking about phasing out many of its print weeklies and moving almost entirely online.  At the Specialist Media Conference in May, delegates heard some radical ideas and practical tips from two digital-only b2b publishers, two who have migrated from print to digital, and two who maintain both print and digital forms of their content.  Here’s the highlights of their presentations, showing their metamorphosis from news sources to providers of data and analysis that support daily decision-making for their readers, requiring new skills and processes. (more…)

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Posted in b2b, business strategy, content

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Building a global specialist community - Media Pioneer awards

Thursday, November 18th, 2010

In a niche discipline, people are interested in the opinions of their international counterparts.  Smart publishers recognise this and create opportunities for peers to share and collaborate and for key suppliers to reach an international audience.  The latest Media Pioneer, Advanstars’ publications in the global chromatography market,  has built a mix of integrated media and services to engage their audience of 140,000 chromatographers worldwide.  I believe there are interesting lessons for other publishers targeting niche specialist audiences.  Here’s how they put it all together: (more…)

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Posted in b2b, business strategy, events

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Creating content from communities

Monday, October 18th, 2010

Increasingly media owners are realising that their business is not about the production and sale of content; it’s about building a community of interest, using targeted content to attract and retain the right kind of audience.  That community is likely to include people who are experts in their field - leading professionals in a targeted sector, or prosumers in a specialist activity, sport or hobby.  Smart publishers are encouraging this community to contribute to their content, widening the range of voices and viewpoints, and meeting the universal desire to see one’s name in print (or online).  Here are five ideas for creating content from your own community, plus some examples of specialist media owners: (more…)

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Posted in b2b, consumer, content, marketing

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How publishers can make digital media pay: digital editions, mobile, ipad, video

Wednesday, June 16th, 2010

In the last year, the opportunities for specialist publishers to place their content in new formats has exploded.  Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers.  Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print.  But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high?  At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)

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Posted in b2b, business strategy, consumer, content

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