Posts Tagged ‘Advanstar’
Building a global specialist community - Media Pioneer awards
Thursday, November 18th, 2010In a niche discipline, people are interested in the opinions of their international counterparts. Smart publishers recognise this and create opportunities for peers to share and collaborate and for key suppliers to reach an international audience. The latest Media Pioneer, Advanstars’ publications in the global chromatography market, has built a mix of integrated media and services to engage their audience of 140,000 chromatographers worldwide. I believe there are interesting lessons for other publishers targeting niche specialist audiences. Here’s how they put it all together: (more…)
Tags: Advanstar, digital magazine, elearning services, international publishing, Media Pioneers, specialist communities, specialist media show
Posted in b2b, business strategy, events
Creating content from communities
Monday, October 18th, 2010Increasingly media owners are realising that their business is not about the production and sale of content; it’s about building a community of interest, using targeted content to attract and retain the right kind of audience. That community is likely to include people who are experts in their field - leading professionals in a targeted sector, or prosumers in a specialist activity, sport or hobby. Smart publishers are encouraging this community to contribute to their content, widening the range of voices and viewpoints, and meeting the universal desire to see one’s name in print (or online). Here are five ideas for creating content from your own community, plus some examples of specialist media owners: (more…)
Tags: Advanstar, arts professional, Business Zone, communities, fish and fly, K9 Media, niche forums, photo answers, Specialist Media Network, the media briefing, user content
Posted in b2b, consumer, content, marketing
How publishers can make digital media pay: digital editions, mobile, ipad, video
Wednesday, June 16th, 2010In the last year, the opportunities for specialist publishers to place their content in new formats has exploded. Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers. Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print. But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high? At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)
Tags: Advanstar, Circle Publishing, content, digital editions, Factory Media, mobile apps, Specialist Media Network, specialist media show, Spectator
Posted in b2b, business strategy, consumer, content
