Posts Tagged ‘audience’
What media owners can learn from the hospitality industry
Wednesday, July 21st, 2010I’ve long believed that a specialist media owners’ greatest asset is not their content but their audience’s attention. Once you have built a community of interest it is much easier to find new products and services to sell to them, and even find ways to get them to pay to contact each other. Miles Galliford of Subhub has long been a proponent of this view, and a discussion he started on the Specialist Media Network on Linked-in moved in some interesting directions - read on to discover what a media business can learn from the hospitality industry, and the importance of valuing and entertaining your audience… (more…)
Tags: audience, Colin Bradshaw, content, entertaining visitors, events, hosting an event, Miles Galliford, networking, Penmaen Media, Specialist Media Network
Posted in b2b, business strategy, consumer, content, events
Building a media brand online for non-media businesses
Saturday, February 7th, 2009I believe very strongly that every business that is serious about using the web to grow their revenues is, without realising it, becoming a media business. As soon as you start to create content and correspond with your customers, you are in the same category as a publisher or broadcaster. Here are some simple tips on how to get started building your own online media brand… (more…)
Tags: audience, content, customers, non media
Posted in business strategy, consumer, content, marketing
How not to cannibalise your offline brand with your online activity
Sunday, January 25th, 2009When you have a carefully nurtured and lucrative offline brand that relies on its content for its revenue, there is a risk attached to putting that content online. How can you tread this balance, and stretch your brand without undermining it? Here are some simple guidelines to aid your thinking: (more…)
Tags: audience, brands, cannibalisation, multi-platform, online, proposition
Posted in business strategy, consumer, content, marketing
Tips for success on a web project
Thursday, January 8th, 2009It’s always tempting to build a bespoke site - and equally tempting to over-spec it and become frustrated when timescales and budgets over-run. Here are some tips for success based on my experiences in project managing nine web launches for a major publisher…. (more…)
Tags: audience, planning, project management, proposition, talent, top tips, web build
Posted in b2b, business strategy, consumer, implementation
How should media brands manage online comments?
Monday, March 9th, 2009Most media brands allow comments on their articles, partly in the spirit of open debate, and partly because everyone else does. But this can cause problems when commentors have a very different opinion to the parent brand. Journalists have to take care to check their facts and fit in with their readers’ expectations; commentors have no such constraints, but their views will be read alongside the original article. Here’s some suggestions for how to manage comments whilst not stifling debate. (more…)
Tags: audience, comments, content, moderators, policy, profiles, ratings, user content
Posted in consumer, content, news
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