Posts Tagged ‘b2b conferences’

Secrets of launching events from media brands

Sunday, June 6th, 2010

Many media brands have discovered the value of live events to reach new audiences and deepen customer relationships.  At the Specialist Media Show last week, events gurus shared stories of successful event launches and provided tips for specialist media owners.  Here’s my top 5 insights from the presentations by Trevor Foley, Claire Jenkinson, Mark Elliott, Peter Harris and Andrew Mercer: (more…)

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Posted in b2b, business strategy, consumer, events

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