Posts Tagged ‘buying cycle’
Issues for publishers considering e-commerce
Saturday, January 17th, 2009With advertising revenues stagnating, many publishers are turning to e-commerce. Beware the risk of price competition, and take care to work out what non-price USP you can develop. Here’s some issues to consider before you step onto the dark side… (more…)
Tags: advertiser relationships, brand trust, buying cycle, e-commerce, retail
Posted in advertising, business strategy, commerce, consumer, implementation