Posts Tagged ‘Circle Publishing’

How publishers can make digital media pay: digital editions, mobile, ipad, video

Wednesday, June 16th, 2010

In the last year, the opportunities for specialist publishers to place their content in new formats has exploded.  Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers.  Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print.  But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high?  At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)

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Posted in b2b, business strategy, consumer, content

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