I’ve long believed that a specialist media owners’ greatest asset is not their content but their audience’s attention.  Once you have built a community of interest it is much easier to find new products and services to sell to them, and even find ways to get them to pay to contact each other.  Miles Galliford of Subhub has long been a proponent of this view, and a discussion he started on the Specialist Media Network on Linked-in moved in some interesting directions - read on to discover what a media business can learn from the hospitality industry, and the importance of valuing and entertaining your audience… (more…)