Posts Tagged ‘comments’
How should media brands manage online comments?
Monday, March 9th, 2009Most media brands allow comments on their articles, partly in the spirit of open debate, and partly because everyone else does. But this can cause problems when commentors have a very different opinion to the parent brand. Journalists have to take care to check their facts and fit in with their readers’ expectations; commentors have no such constraints, but their views will be read alongside the original article. Here’s some suggestions for how to manage comments whilst not stifling debate. (more…)
Tags: audience, comments, content, moderators, policy, profiles, ratings, user content
Posted in consumer, content, news
How a blog can grow your business
Monday, May 4th, 2009The common view of bloggers is as maverick commentators, lone individuals on a mission to explain their views to the world. But the same software that independent writers can use to broadcast their thoughts online is also highly useful to businesses on a limited budget who want to quickly grow their traffic, establish a reputation and reach new customers. This article explains some of the key benefits of blogging for your business. (more…)
Tags: blogging, comments, consumers, content, customer relationships, marketing, networking, reputation, RSS
Posted in SME digital marketing, b2b, consumer, content, marketing
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