Whether your web project is multi-millions or barely into four figures (I’ve done both kinds!) I believe the key to success is investing the time in a really thorough brief for your developer.  It forces you to consider exactly what it is you want from your new or relaunched web-site.  You can also use a good web brief to help you decide which developer to use, and it can be enlightening getting several possible solutions to the proposed “problem”.   I often liken web projects to building projects; if you are creating a house from scratch or extending an existing house, you need to spend time working out what you want to do in which room and how you want the whole building to feel, and enlist a good designer or architect to help you create the plans.  You don’t just engage a builder recommended by your neighbour and give them instructions as you go along!  So here is my essential check-list for a great web developer brief: (more…)