I took part in a panel discussion at the Media Futures Conference last week (#mfc09), organised by the multi-talented and well-connected Nico Macdonald.  A wide range of media gurus from BBC, LBS, C4, ITV, PA, Techcrunch, Enders, Bloomberg and many more contributed their, often radical, ideas on the future of media: covering consumer behaviour, technology and funding models.  There was a focus on broadcast entertainment and news, but the conclusions are applicable I believe to all media businesses and those who supply them or use them to reach key audiences.  Here’s my take on the main themes: watch this blog for more thoughts as it all starts to sink in. (more…)