Posts Tagged ‘data’
How to drive value from a digital archive
Thursday, March 19th, 2009Print publishers are often sitting on an unexploited asset - their archive. If they have been the authority in a particular field for decades, they will have built up a fabulous collection of images, reviews, comment and news that is of interest to enthusiasts and researchers. But it’s often languishing in boxes due to the imagined high cost of digitising it. There are now an increasing number of services for putting print or PDFs online in a low cost, and importantly searchable format. Here are five ideas for how you can monetise your archive to help you justify the investment. (more…)
Tags: archive, content, data, digital editions, paid-for content, publishing, subscriptions, top tips
Posted in business strategy, consumer, content
Ideas for collecting emails on a b2b site
Monday, January 19th, 2009New leads are the lifeblood of a b2b business - for promoting subscriptions, conferences, events and data services. Here are 5 ideas for providing value to your site visitors in return for their contact details and preferences. (more…)
Tags: alerts, b2b, data, email, research, surveys
Posted in b2b, marketing
Five ideas for collecting email addresses
Wednesday, January 14th, 2009As a media owner, you already know the value of collecting email addresses - for your email newsletter, to cross-promote subscriptions, events, offers. But these days people are more canny about providing a valid address. Here are 5 ideas for offering value to visitors to your site that just might tempt them to provide their details… (more…)
Tags: alerts, competitions, consumer, data, emails, factsheets, offers, reviews, top tips
Posted in consumer, marketing