Digital magazines are beginning to move up the priority list of many publishers.  Partly a backlash from free online web content, but largely driven by the growth of mobile devices, not least the ipad.  There is a special quality to a carefully designed and packaged magazine, a curated, guided experience rather than the random meandering on a typical web-site.  Traditional print publishers are exploring digital editions as options for international subscribers or simply readers who want instant access.  Most suppliers are soon going to find a cost-effective solution to the flash vs html5 apple device issues.  However, a simple facsimile of a print edition misses the point - they are hard to read on screen, and impossible on mobile devices.  I’ve been working with a niche b2b publisher and researching some examples of best practice in digital magazines on a limited budget: here are my top 10 tips for an effective digital edition: (more…)