Last week I attended the SIPA (specialist information publishers association) annual UK congress, and picked up lots of interesting insights from speakers and delegates, largely b2b publishers of newsletters, events and online content services, but with a smattering of consumer publishers as well.  Many businesses had started out as traditional print newsletters but are now migrating to online information publishing. Here are some trends and tips to help consumer and b2b print publishers alike as they make their digital transition: (more…)