Traditional and digital publishers alike are grappling with how to build a profitable business around online content.  But the old model of ad-funding isn’t enough anymore.  I believe that specialist publishers can learn from the experience of small niche digital publishing entreprenueurs who have built businesses around online content.  Miles Galliford, one of the founders of SubHub, an online platform for niche publishers,  is currently writing a book on this subject called the Funnel of Trust.  It details a step by step approach to building multiple online revenue streams that seems to work for a wide range of content entrepreneurs.  I have read a pre-publication draft, as Miles is speaking at the Specialist Media Show on 25 May 2010, which I am organising, and he has kindly given permission for me to summarise his first chapter here.  You can get a free PDF of the first chapter if you register to attend the Specialist Media Show.  If you book a ticket to the conference you will get a copy of the final book on the day, hot off the press!  Here are the key steps to profitable online content publishing: (more…)