Posts Tagged ‘e-newsletter’
How great web content can win you new customers
Wednesday, April 15th, 2009Demonstrating an understanding of your customers’ concerns isn’t just a way to retain the business of existing clients; it’s also a clever strategy for attracting new customers. This applies whether your core business is naturally content-based or not. It doesn’t require huge marketing investment but it does mean you need excellent customer insight , a good wordsmith and plenty of persistence. Here’s some tips to give you a start: (more…)
Tags: audience, blogging, consumers, content, customers, e-newsletter, new customers, podcast, unspoken questions, video
Posted in SME digital marketing, b2b, consumer, content, marketing
How to plan an effective e-newsletter campaign
Thursday, March 26th, 2009In these days of blogs and twitter, are old-fashioned email newsletters outdated? Or can you carefully craft a tortoise that will creep in among the hares and build a closer relationship with your customers that results in higher revenues? (See my other post on How to create a club for your best customers)Well I believe that if you have a quality list and can create great content then email is still worth considering. It’s also low cost and easy to test. Here are five tips to help you plan your campaign: (more…)
Tags: campaign, content, data, e-newsletter, email, inbox, lists
Posted in content, marketing
How to get people to open your e-newsletter
Tuesday, January 27th, 2009Your e-newsletter is a vital communication method, encouraging your regular visitors to return to your site. But with the growing clutter in their in-box, how can you ensure it doesn’t get trashed or filed before reading? Here is a simple checklist that could make all the difference to your open rate. (more…)
Tags: e-newsletter, open rate, subject line
Posted in consumer, marketing