Posts Tagged ‘e-readers’

Screens vs paper: the future for magazines?

Sunday, May 9th, 2010

No wonder all the publishers at the PPA conference last week were hyper-excited about the ipad, and the few grey imports were passed around from sweaty sticky fingers like contraband.  Especially for consumer publishers, the creative opportunities provided by a larger, colour screen put grey e-ink and tiny smartphones into the shade.  But how quickly will magazines migrate from paper to screens?  Very gradually is my view, based partly on some research I am carrying out among publishers for the Specialist Media Show on 25 May, and some discussions I have had with speakers taking part in the conference.  I’m contributing to a debate at IPEX on 20 May on this topic - here’s some of the themes we will be discussing: (more…)

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Posted in b2b, business strategy, consumer, content

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E-reader options for specialist media owners

Sunday, September 27th, 2009

E-readers are already beginning to make waves in the book publishing market, but when and how might they be relevant for specialist media owners?  There are a bewildering range of devices on the way; but how can a media owner decide which to support and how to manage their content?  Last week I met Dominic Jacquesson, former COO of Electric Word and now an e-reader guru, to find out what specialist media owners need to be considering now.  Here’s some top tips, but keep track of Dominic’s blog www.inkondeadtrees.com for more insight. (more…)

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Posted in b2b, business strategy, consumer, content

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