Posts Tagged ‘editorial team’
Bright future for specialist media: build audiences; develop many revenue streams
Sunday, June 20th, 2010What is it that unites specialist media businesses, whether they serve consumer or professional audiences, in print, events or digital or some combination of the three? Listening to the speakers in the “future of specialist media” session at the Specialist Media Show conference, I’d say the common thread is building a specialist audience, with particular interests and information needs, then finding many ways to create revenue streams around that audience, from supplying content, facilitating connections online or at events, and creating opportunities for advertisers to reach that audience. Here are the highlights of the presentations from Phil Redwood of Fusion Communciations, Miles Galliford of Subhub and Riva Elliott of PMA media training: (more…)
Tags: content, digital editions, editorial team, Fusion Communications, Miles Galliford, paid-for content, Phil Redwood, PMA Media training, revenue sources, Riva Elliott, specialist media show, Subhub
Posted in b2b, business strategy, consumer, content, events
Making the multi-platform editorial team a reality
Monday, February 23rd, 2009Creating an editorial team that works across print, video and web is now not just a long term aspiration, it’s a requirement for survival. See my recent blog on the Guardian’s web strategy for their take on integrated edit teams. Many media companies are still being held back by not knowing how to make this change, and how to avoid the pitfalls. I’ve provided some basic hints and tips in this earlier blog.
Simon Penson , a former editor at Emap, has lived this challenge for the last four years. Below he outlines some of his key learnings: (more…)
Tags: consumers, content, editorial team, people and culture
Posted in content, implementation, people and culture
Learning from The Guardian’s web strategy
Thursday, February 12th, 2009Yesterday I listened to Tim Brooks talking about the web strategy for Guardian News and Media. Now Tim is probably in the most enviable position of any media executive, with the backing of the Scott Trust, and having just moved to modern premises at King’s Place, but I think his views - which were, as ever, very strongly expressed - have relevance to those of us with much more modest budgets…. (more…)
Tags: blogging, content, editorial team, GNM, Guardian, integration, quality journalism, strategy, Tim Brooks
Posted in business strategy, content, news, people and culture
Common pitfalls for magazine websites
Tuesday, February 3rd, 2009I love magazines and have worked with them for years. I have a particular respect for magazine editors and their instinctive knowledge of what readers want to read and how to grab their attention visually. Yet when it comes to creating a website alongside their print brand magazine publishers often struggle to create a strong proposition. Here are some common pitfalls and how to avoid them: (more…)
Tags: content, design, editorial team, people and culture
Posted in business strategy, content, people and culture
How to get your print editorial team supporting your web site
Friday, January 9th, 2009Your editorial team is already under pressure getting the magazine out each month and watching their print competitors. How can you convince them to change their working practices and also help build content and a community online? Here are five tips for success. (more…)
Tags: advocates, consumer, content, editorial team, people and culture, top tips, training, workflow
Posted in consumer, content, people and culture