Posts Tagged ‘Email marketing’
Email marketing masterclass tips for publishers
Sunday, June 26th, 2011Email is still an essential marketing channel for publishers, both for developing relationships through newsletters and selling subscriptions and event tickets. But how are new factors like the growth of social media, priority scoring for webmail and mobile usage affecting this established channel? And how can publishers continue to improve relevance and deliverability and use automation to save time? I attended a series of round table discussions hosted by Adestra, providing some advanced tips: (more…)
Tags: Adestra, automation in emails, deliverability, email for mobile, Email marketing, relevance in emails, social media and email, Specialist Media Network
Posted in b2b, consumer, marketing
5 golden rules for email newsletters
Friday, September 24th, 2010Email newsletters are still a valuable marketing tool to convert interested prospects into customers, and get customers to keep returning. They’re widely used by publishers to drive traffic back to their main site, or as a benefit for paid subscribers. Many small businesses embark on an email newsletter to communicate with their customers, but struggle to create compelling content and can fall foul of spam reports and blacklisting. These days there are many web-based providers, such as constant contact or mailchimp, to make the actual sending and list management easy, but the strategy and content creation still falls to the business. Here are my five golden rules, based on best practice among publishers and small business, for successful email newsletters: (more…)
Tags: email, Email marketing, email newsletters, SME marketing, top tips
Posted in SME digital marketing, b2b, consumer, marketing
Working effectively with digital agencies
Monday, July 6th, 2009I’ve just completed a series of presentations to about 250 SMEs across the East Midlands on how to select, and build a good working relationship with, digital agencies, whether they build and design websites, enhance SEO and PPC, run an email marketing campaign, or advise on ecommerce or social media. Digital is a particularly tricky discipline as most business owners have limited knowledge and can feel at a disadvantage. I’ve had plenty of feedback from my audiences both on common pitfalls and secrets of success. Whilst this is primarily based on the experiences of smaller businesses, I believe many of these five key principles apply equally to larger client-agency relationships. (more…)
Tags: agency relationships, agency selection, briefing agencies, developers, digital agencies, Email marketing, marketing, Penmaen Media, PPC, project management, SEO, social media, specialists, web build
Posted in SME digital marketing, b2b, consumer, implementation, marketing