Posts Tagged ‘Emap’
How to develop valuable b2b online content
Sunday, February 27th, 2011Most business to business publishers are wrestling with how to generate revenues from their online content. The realisation that news, even in a niche market, is unlikely to command a subscription from a reader has led many to develop analysis and data services which have greater value. Case studies from Emap, Incisive and Strategy Eye at the Paywalls conference organised by The Media Briefing on 24 February provided a useful structure for planning online b2b content. The hierarchy goes from free commodity content to that which is valued in the thousands… (more…)
Tags: curated content, Emap, Incisive, pay walls, VRL, workflow
Posted in b2b, business strategy, content
Why specialist titles thrive with independent publishers
Saturday, August 21st, 2010Media giant IPC are in the process of disposing of around 28 niche titles - like Guitar and The Railway - and reportedly are selling to several small publishers rather than as a job lot. This set me thinking about specialist media businesses and whether they actually do better under independent ownership than as part of a large media organisation. At Emap I disposed of several niche specialist magazines that were deemed to be uneconomic. They moved to independent publishers, where they were nurtured and started growing again. Here’s my thoughts on why niche media businesses can actually do better when independently owned: (more…)
Tags: Emap, independent publishers, IPC, Media Pioneers, niche titles, specialist magazines, specialist media, specialist media show
Posted in b2b, business strategy, consumer, news, opinions, people and culture
