Posts Tagged ‘engagement’

Next generation digital editions

Saturday, April 10th, 2010

As a print-based publisher creating a digital edition, it’s tempting just to squirt a PDF of the magazine pages onto a page turner and think that the job is done.  But there is far greater value to be had by creating a bespoke variant of your subject matter that is more precisely tailored to suit how people read digital editions.  Here’s some simple principles to help you create a “next generation” digital edition: (more…)

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Posted in b2b, consumer, content

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Future of publishing according to Tim Brooks and Stevie Spring

Sunday, February 28th, 2010

At Publishing Expo in London last week there was a rather ambitiously titled debate on “The Future of Publishing”. The star turns were Tim Brooks of The Guardian and Stevie Spring of Future. James Hanbury of Incisive was also there, but had few chances to contribute against his more voluble peers. Aside from the enjoyable banter, of which the most memorable soundbite was Stevie referring to the Guardian as “vanity publishing”, there were some interesting observations about the next step for print publishers. The overall mood was upbeat, with all panellists relishing the challenge ahead, but in full knowledge that print will be a far smaller part of the overall mix in a few years’ time. Here’s my take on the major insights: (more…)

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Posted in b2b, business strategy, consumer, news

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