The traditional way to promote events is to own a media channel, or acquire a media partner, and use editorial, inserts, ads and email marketing to reach their readers.  But if your target audience don’t neatly fit into an existing publication’s profile, how else can you market your event?  Social media is now sufficently widespread to be a viable additional channel to promote events, and neatly taps into the motivation for attending a live event in the first place, namely networking with people who share the same interest or profession.  I’ve experienced this first hand by using Linked-in and twitter to promote the Specialist Media Show.  Here I share seven ways event organisers can use social media to market their events: (more…)