Posts Tagged ‘Factory Media’
Media Pioneer: how Factory Media grew app revenues 26%
Sunday, February 13th, 2011Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing
The challenge of mobile publishing
Sunday, October 31st, 2010Just as publishers are starting to work out how to use the web to drive revenues, they now have to take into account the rapidly growing proportion of their readers who are using mobile devices for their business and leisure browsing. A couple of stats I learned this week made me think again about the speed of change facing publishers. One is a quote from Mary Meeker that in 2 years time smartphones will be more numerous than PCs, and that by 2015 65% of all web browsing will be on mobile devices. The other is the fact that in the US Android has surpassed iphone on smartphones. It has been possible to dismiss the hype about iphone apps and ipads in the UK as so much tech and media-land hysteria, but if android tablets are available at £200 soon, and the app universe extends beyond gadget-enthusiasts and media luvvies, then ordinary publishers will need to brush up their mobile act. Here’s some tips to get smaller consumer or b2b publishers without the budget of a Conde Nast or Murdoch thinking about how to approach the challenge of mobile publishing: (more…)
Tags: android, Factory Media, iphone apps, mobile publishing, Pagesuite, Pixel-mags, smartphone, Specialist Media Network, specialist media show, Stream Exchange, Yudu
Posted in b2b, business strategy, consumer
How publishers can make digital media pay: digital editions, mobile, ipad, video
Wednesday, June 16th, 2010In the last year, the opportunities for specialist publishers to place their content in new formats has exploded. Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers. Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print. But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high? At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)
Tags: Advanstar, Circle Publishing, content, digital editions, Factory Media, mobile apps, Specialist Media Network, specialist media show, Spectator
Posted in b2b, business strategy, consumer, content