Posts Tagged ‘Fusion Communications’

How specialist media owners see their future: realistic optimism

Saturday, July 24th, 2010

I’m cheered by the optimism shown by specialist media owners who responded to the survey we ran with Fusion Communications for the Specialist Media Show.  They are well aware of the dramatic changes coming in their industry, but seem to be pragmatic and forward looking in their responses.  117 senior managers from b2b and consumer specialist media took part, across a range of businesses from one-title independents to mid-sized publishers with 6-10 titles. I’m referring to them as publishers, but most have print, digital and live events in their portfolio. What struck me is the gradual diversification of revenue sources: (more…)

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Posted in b2b, business strategy, consumer

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Bright future for specialist media: build audiences; develop many revenue streams

Sunday, June 20th, 2010

What is it that unites specialist media businesses, whether they serve consumer or professional audiences, in print, events or digital or some combination of the three?  Listening to the speakers in the “future of specialist media” session at the Specialist Media Show conference, I’d say the common thread is building a specialist audience, with particular interests and information needs, then finding many ways to create revenue streams around that audience, from supplying content, facilitating connections online or at events, and creating opportunities for advertisers to reach that audience.  Here are the highlights of the presentations from Phil Redwood of Fusion Communciations, Miles Galliford of Subhub and Riva Elliott of PMA media training: (more…)

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Posted in b2b, business strategy, consumer, content, events

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