How well does your home page sell your product or service?  How many hard-won visitors do you lose by not communicating your benefits fast enough or making it easy to discover more?  How can you grab the attention of the casual searcher?  Here are some tips to force you to think harder about your home page, influenced by my background in magazine publishing.  They are written from my experiences working with small businesses on their digital strategy, but I think the principles hold for bigger enterprises too. (more…)