In these days of blogs and twitter, are old-fashioned email newsletters outdated?  Or can you carefully craft a tortoise that will creep in among the hares and build a closer relationship with your customers that results in higher revenues?  (See my other post on How to create a club for your best customers)Well I believe that if you have a quality list and can create great content then email is still worth considering.  It’s also low cost and easy to test.  Here are five tips to help you plan your campaign: (more…)