Posts Tagged ‘Incisive’

How to develop valuable b2b online content

Sunday, February 27th, 2011

Most business to business publishers are wrestling with how to generate revenues from their online content.   The realisation that news, even in a niche market, is unlikely to command a subscription from a reader has led many to develop analysis and data services which have greater value.  Case studies from Emap, Incisive and Strategy Eye at the Paywalls conference organised by The Media Briefing on 24 February provided a useful structure for planning online b2b content.  The hierarchy goes from free commodity content to that which is valued in the thousands… (more…)

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Posted in b2b, business strategy, content

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Future of publishing according to Tim Brooks and Stevie Spring

Sunday, February 28th, 2010

At Publishing Expo in London last week there was a rather ambitiously titled debate on “The Future of Publishing”. The star turns were Tim Brooks of The Guardian and Stevie Spring of Future. James Hanbury of Incisive was also there, but had few chances to contribute against his more voluble peers. Aside from the enjoyable banter, of which the most memorable soundbite was Stevie referring to the Guardian as “vanity publishing”, there were some interesting observations about the next step for print publishers. The overall mood was upbeat, with all panellists relishing the challenge ahead, but in full knowledge that print will be a far smaller part of the overall mix in a few years’ time. Here’s my take on the major insights: (more…)

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Posted in b2b, business strategy, consumer, news

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