Posts Tagged ‘IPEX’

Screens vs paper: the future for magazines?

Sunday, May 9th, 2010

No wonder all the publishers at the PPA conference last week were hyper-excited about the ipad, and the few grey imports were passed around from sweaty sticky fingers like contraband.  Especially for consumer publishers, the creative opportunities provided by a larger, colour screen put grey e-ink and tiny smartphones into the shade.  But how quickly will magazines migrate from paper to screens?  Very gradually is my view, based partly on some research I am carrying out among publishers for the Specialist Media Show on 25 May, and some discussions I have had with speakers taking part in the conference.  I’m contributing to a debate at IPEX on 20 May on this topic - here’s some of the themes we will be discussing: (more…)

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Posted in b2b, business strategy, consumer, content

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