Last week I ran a Digital Publishing Masterclass for a small group of niche publishers, who knew they needed a digital strategy but felt overwhelmed by the sheer range of opportunities available.  Not only did they need to plan their web content and select what was free and what should be paid-for, but they also had to select the right mix of mobile channels, across iOs, Android, Kindle and other smartphone app stores.  Plus there’s the task of co-ordinating social media and managing and extending an email database.  We spent all day reviewing the options, but if you want a quick steer, here’s a set of four criteria which should help identify the top priorities: (more…)