I’ve always believed that the most important part of planning a business website takes place with just brain, pen and paper, long before you get anywhere near a developer.  I’ve had to structure a couple of websites from scratch in the last month or so, one for a client, the other for a new business I am launching, and the process has forced me to ponder about how to get it right from the start.  The trick is thinking about the site from the point of view of your prospective customer, which is much easier when you are advising another business, and near impossible when it’s your own business and you just want to shout about how brilliant it is.  So here are some simple steps to help you do just that: (more…)