Posts Tagged ‘magazine apps’

How are consumer and b2b publishers tackling digital media?

Saturday, April 28th, 2012

The Specialist Media Insights research polled over 160 publishers in March 2012, asking them how they were approaching online paid content, mobile apps, social media, ecommerce, online events and more.  Most respondents were independent publishers based in the UK, but with a small group of US and European publishers.  In some digital disciplines, b2b publishers are leading the way; in others consumer publishers are the pioneers.  Here’s the subtle differences between the two:

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Posted in b2b, business strategy, consumer, content, events, marketing, news

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The tipping point for digital publishing? New research results

Sunday, March 18th, 2012

How many print publishers are experimenting with digital formats, both on the web and on mobile?  A year ago we surveyed publishers and just 22% had mobile apps, with a further 16% planning apps.  One third were charging for web content.  Early results are just coming in for the 2012 Specialist Media Insights survey, and it looks like digital publishing has just gone mainstream. (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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20 questions to ask your magazine app supplier

Wednesday, October 12th, 2011

Magazine publishers are keen to experiment with tablet editions, but are confused by the wide range of systems and contracts offered by the main suppliers.  It’s an important decision, especially if you opt for a revenue share model and are tied in for several years.  As well as the obvious questions on upfront costs and revenue splits, here’s a checklist of questions to ask your supplier, covering publishing options, pricing and promotion, data, commercial options and finances. (more…)

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Posted in b2b, consumer, content, marketing

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Ten reasons for niche publishers to experiment on iPad

Sunday, September 25th, 2011

Independent publishers in specialist markets could be forgiven for thinking that there is no way they can access tablet publishing, but there are increasing numbers of suppliers offering low-cost routes for niche publishers to test this channel.  Larger companies may sneer at replica apps, but if you suspect there is an international audience for your content, they are a simple way to test the market.  Here’s ten good reasons you should consider testing iPad publishing: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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Ten guidelines for magazine mobile apps

Monday, April 25th, 2011

Recent research commissioned by the Specialist Media Show shows that  19% of publishers already have mobile apps, and a further 15% plan to launch in the next year, so they are clearly on the agenda.  An in-depth report on mobile publishing by Dominic  Jacquesson for The Media Briefing is therefore very welcome. This is my summary of the top ten guidelines for publishers contemplating mobile apps: (more…)

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Posted in b2b, business strategy, consumer, content, marketing, news

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Media Pioneer: how Factory Media grew app revenues 26%

Sunday, February 13th, 2011

Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too.  But how to work out what to charge for and how to grow revenues?  Action Sports publisher Factory Media seems to have hit on a winning formula.  They are the latest Media Pioneer, for their impressive 26% growth in app revenues.  Here’s my take on the key reasons for their success: (more…)

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Posted in advertising, business strategy, consumer, content, marketing

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