Posts Tagged ‘marketing’
The publishing skills every business needs to acquire to succeed on the web
Tuesday, March 31st, 2009Every business that wants to use the web to build a closer relationship with its customers has to create compelling online content. Thus they are a publisher - that is now a well accepted truth. However, what many businesses are unclear about is exactly what publishing skills they need to learn. Here I have attempted to distil 15 years of magazine publishing experience into five simple principles that any business, be it a retailer, a provider of professional services or a manufacturer, should consider before they start to create online content: (more…)
Tags: consumer, content, marketing, proposition, reader, top tips
Posted in SME digital marketing, consumer, content, marketing
The future for subscriptions
Sunday, February 22nd, 2009Magazine publishers have long thought of subscriptions as an easy way to get their print products delivered to their most frequent customers, and a handy source of upfront cash. My belief is that subscriptions will be key to the future growth of magazine brands - and there are plenty of lessons to be learnt by other media businesses. Here are five predictions, and ideas for how you can exploit them now: (more…)
Tags: bespoke content, databases, digital editions, expert panel, marketing, media brand, self-service, subscriptions
Posted in consumer, content, marketing