Posts Tagged ‘Media Pioneers’
How a niche publisher migrated a print title to ipad
Sunday, October 2nd, 2011Niche magazine publishers are experimenting with tablet and iPad editions all over the place, but most are consumer specialist and are considering their tablet magazine as an additional revenue stream to their print subscriptions. I was quite impressed, therefore, to find an independent b2b publisher that not only had launched a free b2b app that was wholly ad-funded, but was seriously considering moving completely to that channel and dropping print. Oh, and he developed the app in-house. You can read more about Sam Spurdens and LOOP digital media in this article about the 2012 Media Pioneers. But in this article I wanted to analyse why this move works for him - and could be worth consideration by other niche publishers. (more…)
Tags: digital publishing, iPad edition, LOOP digital media, Media Pioneers, P1 magazine, Specialist Media Network
Posted in b2b, business strategy, content
Consumer media pioneers: evergreen content, UGC, gamification, experimentation
Friday, June 10th, 2011At the Specialist Media Conference pioneering consumer publishers shared their latest thinking on how to package content across different platforms for a specialist audience. They were all experimenting with new ways to engage their readers, get them to contribute and ultimately pay for valuable content and services. Here we delve into the detail to provide some key insights: (more…)
Tags: Ben Greenish, consumer media, Duncan Tickell, evergreen content, gamification, Kindle, Media Pioneers, Miles Galliford, Ryan O Meara, Specialist Media Conference, user content
Posted in b2b, business strategy, consumer, content, implementation, marketing, news
Creating innovative ad campaigns in specialist markets
Saturday, March 12th, 2011Finding new revenue sources in specialist media markets is tough: cover prices in print are capped by competitive pressures and subscriptions need to be keenly priced. Circulation volumes are often limited, and rates for standard ad units are under pressure. But niche publishers have a great asset in their passionate communities and strong reader relationships, and with the right approach this can be harnessed to create innovative ad campaigns for relatively large advertisers and bring in incremental revenue. I was impressed by the story of how Military Times created a campaign for Intel, and think it has many lessons relevant to other specialist media businesses. (more…)
Tags: advertising, commercial partnerships, Media Pioneers, Military Times, specialist publising
Posted in advertising, consumer
Media Pioneer: how Factory Media grew app revenues 26%
Sunday, February 13th, 2011Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing
Media Pioneers: luxury publisher reinvents business model
Monday, December 6th, 2010For many niche publishers, organising distribution of printed magazines to reach a specialist audience is one of the biggest headaches, expecially if they have international ambitions. The latest Media Pioneer, Five Star Magazine, has developed a clever way to reach their well-heeled, well-travelled target audience, by establishing partnerships with luxury travel providers who place complimentary copies of their classy travel magazine in first class lounges, hotels, spas and luxury yachts and marinas worldwide. The editor of the magazine, Renata Parolari Fernandes, has taken a similarly revolutionary approach to the rest of her publishing business model. Here I have sketched out the main elements - which I believe could be applied to other specialist media businesses: (more…)
Tags: advertorials, digital edition, five star magazine, international distribution, Media Pioneers, specialist media show
Posted in business strategy, consumer, content, marketing
Building a global specialist community - Media Pioneer awards
Thursday, November 18th, 2010In a niche discipline, people are interested in the opinions of their international counterparts. Smart publishers recognise this and create opportunities for peers to share and collaborate and for key suppliers to reach an international audience. The latest Media Pioneer, Advanstars’ publications in the global chromatography market, has built a mix of integrated media and services to engage their audience of 140,000 chromatographers worldwide. I believe there are interesting lessons for other publishers targeting niche specialist audiences. Here’s how they put it all together: (more…)
Tags: Advanstar, digital magazine, elearning services, international publishing, Media Pioneers, specialist communities, specialist media show
Posted in b2b, business strategy, events
How to find new readers through specialist retailers
Thursday, September 30th, 2010A big challenge for specialist magazine publishers is reaching a niche audience - newsstand is expensive and wasteful, search is time-consuming, and direct mail can be costly. So I’m impressed with the solution of Songlines magazine, the latest winner of the Media Pioneer awards, who have developed partnerships with retailers to find new readers through what they buy. Songlines is a guide for world music fans, and the print edition includes a sample CD of new artists. Their masterstroke was creating a digital sampler edition with highlights from the latest issue, which includes sample audio tracks of featured music and links to buy on Amazon. They also get links back to the sampler from Amazon from all their world music pages, which is a great way to introduce new world music fans to the magazine, and expand internationally. Read more about the Songlines story on the Specialist Media Show website. I believe this approach could work for other specialist publishers: here are the key questions to ask and steps to take: (more…)
Tags: Amazon, digital editions, Media Pioneers, partnerships, Songlines, specialist retail, subscriptions
Posted in consumer, content, marketing
6 new specialist digital publishing tricks from K9 Media
Saturday, September 11th, 2010As Content Director for the Specialist Media Show I’m always on the look-out for innovative specialist media businesses who could be winners of the Media Pioneer Awards. Their stories are always inspiring, as they take advantage of technology and their deep understanding of their markets to uncover new ways to grow their revenues. Ryan O Meara, MD of K9 Media, who creates content for dog owners, is one such inspiring publisher. You can read the full story of his “back to front” publishing business on the Specialist Media Show site, but here are six new digital publishing tricks that (forgive the pun) even old publishing dogs can learn from: (more…)
Tags: digital editions, K9 Media, Media Pioneers, online subscriptions, paid-for content, specialist media show
Posted in consumer, content, marketing, news