Posts Tagged ‘Media Pioneers’
Why specialist titles thrive with independent publishers
Saturday, August 21st, 2010Media giant IPC are in the process of disposing of around 28 niche titles - like Guitar and The Railway - and reportedly are selling to several small publishers rather than as a job lot. This set me thinking about specialist media businesses and whether they actually do better under independent ownership than as part of a large media organisation. At Emap I disposed of several niche specialist magazines that were deemed to be uneconomic. They moved to independent publishers, where they were nurtured and started growing again. Here’s my thoughts on why niche media businesses can actually do better when independently owned: (more…)
Tags: Emap, independent publishers, IPC, Media Pioneers, niche titles, specialist magazines, specialist media, specialist media show
Posted in b2b, business strategy, consumer, news, opinions, people and culture
Online subscriptions secrets of a media pioneer
Sunday, July 11th, 2010Developing a content-based online subscription business is the holy grail for many specialist publishers. The latest winner of the Media Pioneers awards, organised by the Specialist Media Show to recognise innovative and entrepreneurial media businesses, has quietly established a community of paying subscribers who visit her site at least weekly. Read on to discover her experiences and learn tips for your own subscription business… (more…)
Tags: content, databases, Jancis Robinson, Media Pioneers, online subscriptions, paid-for content, specialist media show
Posted in business strategy, consumer, content
Innovation from specialist media pioneers
Friday, January 29th, 2010While mass media and newspapers struggle to find new business models, independent and specialist media are quietly innovating and finding new ways to beat the UK recession and expand internationally.
The Media Pioneers awards have just been launched by the organisers of the Specialist Media Show, to recognise and celebrate entrepreneurial thinking among independent and specialist media owners. Here are the stories of the first five award winners: I hope they inspire you. Get the updates on the latest award winners on the Specialist Media Network on Linked-in; they’ll also be published here and on the Specialist Media Show website. At the show the finalists will be judged. (more…)
Tags: Athletics Weekly, cricket world, Media Pioneers, myhobbystore, online subscriptions, publishers, Racing Post, specialist media, specialist media show, the french post
Posted in business strategy, consumer, news